To mark the occasion of Earth Day 2021, Johnny and Dan are joined by a man whose legacy and influence permeates into practically every corner of the modern day watch industry.
In a career punctuated with milestones upon which the fortunes of traditional Swiss watchmaking pivoted, it is worth pausing for a moment to consider what the watchmaking landscape might look like today, were it not for the unfaltering belief, dogged determination and relentless energy of Jean-Claude Biver.
It was after all he, who in the 1980s, when the very future of the three hundred year history of the mechanical timepiece teetered on the precipice between complete extinction or a sweeping revival, he acquired the dormant Blancpain brand, declaring that it would never create a quartz watch.
A true pioneer, a visionary, a traditionalist (yet a real-world modernist), a mentor and an inspiration, and a serial entrepreneur, his drive and infectious personality elevated the many brands he breathed on from stuffy complacency into a glittering star studded galaxy of internationally known superstars of screen, music and the arts and sport, with groundbreaking watches which became instant must-have classics.
From Audemars Piguet in the early 1970s, through Blancpain, Omega, Hublot, Zenith, TAG Heuer and all the way to a tenure as President of the LVMH Watch Division, his has been a truly a remarkable career, and it's a pretty safe bet to say that there is no-one working in the watch industry who does not immediately recognise the name and the face of Jean-Claude Biver.
On Earth Day 2021 we get his thoughts on sustainability in the watch industry, as well as on the future of independent watchmaking, which has grown from an almost underground, peripheral niche in the overall scheme of things, and edged increasingly into the spotlight over the past twenty years.